The Design Philosophy
Design can make a difference.
That’s the ethos behind everything designed by Emilie O’Connor. A Melbourne-based designer, Emilie takes her inspiration from the unique Australian flora and fauna, and every design has a story, from the dreamtime Dugong mermaids to the seagrass and the Green Turtle.
“So many things are made without thinking what impact they have on the environment. I want to build an eco-friendly homewares and lifestyle brand that gives back to the environment enabling us to live more consciously and with a lighter footprint. I believe designers have a responsibility to use sustainable materials and manufacture products that minimise our impact on the environment. What we buy matters and how we use it makes a difference to the environment and our lives." Emilie O'Connor
All products are designed to spark conversation and action. 5% of profits go to conservation projects, through your purchases we have recently donated to Surfers Against Sewage helping them to campaign for against untreated sewage entering the sea and run one Million Mile beach clean up.
Her design career started in England. With a background in theatre design from Central St Martins she worked as a set designer and art director for TV commercials, theatres and a circus. At the same time, Emilie launched 009textiles, a London-based textile studio in conjunction with Gopali. Emilie’s commissions include work for Liberty London, Rupert Sanderson, Soho House, Tate Modern and Bafa’s Club. Her work has also been featured in UK Vogue, Sunday Telegraph, Primer, the Evening Standard, and has won Best British Fabric Design in Elle Decoration.
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